A series of social graphics created for A well-known brand in Texas, Twin Liquors. The goal was to create a variety of assets to reflect the 9 combo pack specials featured in Fall & Winter 2020.

[Creative Direction | Campaign Design | Animated Video ]

Social Content Series

1920’s Cocktail Book Club Series

Since 2020 hit and some have had more time to dive into books, I’ve noticed a revival of classic literature from the 1920’s era. To add a twist to the traditional ‘book club’, During the winter months, we’d post a series around themed cocktails that would pair nicely with vintage stories, while also challenging readers to test their inner barista. A virtual book club was also started and would meet once per month, with themed cocktail in hand.

Vacation Inspired Cocktails

Another trend from 2020 was the desire for vacations. During the summer months, we’d post a campaign series featuring favorite cocktails from some of the world’s top travel destinations and include the unique cocktail recipes.

Video Concepts & Consulting

Virtual Event Concept

Realizing that 2021 would also include many virtual gatherings and still be the platform for many brand relate events, I suggested the idea of creating virtual tastings featuring the product sale of the month so users could learn more about the product’s history, make and differentiation from other comparable products.

Video Content Concept

Many of the Austin bars and restaurants have struggled during 2020. To inspire cocktail creation and also keep Twin Liquors and local businesses top of mind, we’d create a monthly video content series around unique cocktail recipes per bar or restaurant and also while featuring their location, staff and share stories of their history.

Additional Consulting & Ideas:

Best practices for their YouTube channel for presenting video content
How to organize their video content to be more user friendly

Instagram Stories: Monthly Promotions